Is Your Marketing Around Diversity, Equity & Inclusion Authentic?
Companies often tie their marketing efforts to issues and causes their audiences care about, such as protecting the environment, reducing poverty and feeding the hungry. More and more, companies are marketing themselves in conjunction with global public celebration events such as, International Women’s Day, Equal Pay Day, Black History Month and Pride Month among others.
This study set out to understand culture’s attitudes towards equity, diversity and inclusion as a corporate issue and the authenticity of marketing to support those efforts.